It was mentioned a bit back that Enterplay was teaming up with Ultra PRO to make FiM licensed products, not naming what exactly they would be.
The listing is for a preorder to be shipped in June at a price of $19.99. The binder is case bound, which is a fancy way of saying hard bound or hard cover.
This means something super high quality, as well as including 3 rings to fit card holding sheets.
The binder/collector’s album will come with a card checklist and “an exclusive 6-card foil puzzle set.” It will probably not be the wife toss Cadance puzzle we’ve already seen finished via Big Apple Ponycon prerelease.