Earlier today, at 8:30 a.m. ET, Hasbro had its online quarterly report for its shareholders and media people. I was planning on listening in for pony-related business but managed to sleep through it. Thankfully though the fine folks over at The Round Stable were awake, and reported on it, read their original here.
In the sales department, the company posted growth all around, with increasing sales from retailers and consumers across the globe. In the girls department, the only product to show growth is MLP:FiM. The show is now played in 160 countries. The Hub’s ratings grew 32% among kids 2 to 11, relative to the prior year. MLP:FiM ranks #2 on the Hub, trailing Transformers: Rescue Bots. This is probably based on the target demographic, so even without the adult fandom behind it, the show does well (kids still know a good cartoon).
In general Hasbro isn’t doing as good, with a report 170 layoffs and a general loss of 2.6 million.