Aurora, Hasbro Expand Best Selling MLP Collection

Debuts at American International Toy Fair 2014 in New York City; Booth #2203aurora-promo

Some news from the Aurora Plushie line of MLP, expanding to over 35 different designs.  They’ll also be at the American International Toy Fair (February 16th – 19th) at booth #2203 Javits Center.

Pico Rivera, CA – January 29, 2014 – Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its must-have MY LITTLE PONY plush collection will expand to include over 35 trendy, stylish designs based on the most popular characters from the “My Little Pony: Friendship is Magic” animated series produced by Hasbro Studios. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, and for the first time ever, PRINCESS TWILIGHT SPARKLE are available in multiple styles, including seated (a first for MY LITTLE PONY plush in the gift market) and standing positions, a keychain “clip-on” assortment, as well as 12 ponies that each come with a personalized carrying bag. Aurora will debut the most comprehensive collection of MY LITTLE PONY plush in the gift industry (as well as thousands of new proprietary and licensed plush products) at American International Toy Fair February 16-19, 2014 (booth #2203; Javits Center).

“We are very excited to bring the new MY LITTLE PONY styles to market,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Kessler says, “Bloggers and MY LITTLE PONY fans alike attribute the existing line’s success (an Aurora best seller) to the use of high quality materials, unique, shimmering fabrics and precise detail.” Aurora’s MY LITTLE PONY plush collection is suitable for all ages and suggested retail prices range from $5 (keychains) to $20 (large seated or standing plush).

Aurora’s fast-growing, collectible MY LITTLE PONY plush line is based on the My Little Pony brand that has brought fun, friendship and magic to fans of all ages around the globe and features characters from the “My Little Pony: Friendship is Magic” animated series, created by Hasbro Studios and currently airing on The Hub TV Network in the United States, Treehouse Network in Canada and globally in more than 170 countries.

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at For more information, visit, email or call 888-287-6722.

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