AURORA WORLD INKS LICENSING DEAL WITH HASBRO

My Little Pony Plush Line Incorporates Original and New Characters

Pico Rivera, CA – April 3, 2013 – Aurora World Inc. (http://www.auroragift.com) today announced a new licensing agreement with Hasbro, Inc. to launch a brand new line of soft and sparkly My Little Pony plush. Aurora’s ponies are based on the My Little PONY brand that has brought fun, friendship & joy to millions of kids of all ages around the globe. The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States, Treehouse Network in Canada and can be seen globally in over 170 countries. The relationship between Aurora and Hasbro expands as the companies teamed up in 2012 to introduce a new line of Raggedy Ann and Raggedy Andy dolls to the specialty market.

“We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors. The line is designed to appeal to all ages that embrace the My Little Pony brand,” says Michael Kessler, Aurora’s senior vice president of sales and marketing.

“Aurora is committed to making the My Little Pony brand relevant to today’s soft toy consumer,” says Lynda Connell, Director: Toy and Game Licensing. “Aurora’s new plush ponies make a great gift and companion. It’s a fun way for friends to show each other the magic of friendship and that they will always be there for each other.”

Aurora will initially release 18 My Little Pony styles with suggested retail prices ranging from $15-$20. Twelve small ponies each with a personalized carrying bag (Aurora’s popular Fancy Pals™ style; size: 6”) and six soft plush ponies (just over 10 inches in size) highlight the line. My Little Pony plush will be available for purchase in both the United States & Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

  • Quiet Desperation

    Is this new? I had the aurora mane 6 preordered a month ago..

    • I will just assume that Tech Phek has reported on these plushies before. The above is an official press release sent to us by the company. We may even get some free merchandise to give away from them too.

  • Johanne Middleton

    Online gift shops are becoming far more popular than first estimated. The convenience and unique choices they offer is a great alternative to the unvarying high street. Because of this more and more people are flocking to their computers to find bargains and items that are distinctive and unusual which with today’s fashion and gifting methods is all the rage, to be quirky and different, something the high street can never offer. This unconventional internet exclusivity is creating a great market for creative entrepreneurs who can now put up their pieces and materials for people who have the patience and want to hunt them down and lap up their original designs for friends or themselves.’^

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