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Build-A-Bear Workshop is making tons of money by selling FiM dolls, now they’re going to keep pushing it by releasing fan-favorite Fluttershy on the most infamous shopping day in America.

Black Friday, the day after Thanksgiving, will bring Fluttershy to BAB stores, a source at Build-A-Bear confirms. For those who don’t know, stores all over offer sales and deals to get people to start shopping for the holiday season, usually opening super early in the morning.

Whether the first day to get Fluttershy will be Black Friday or there will be a special event to promote her for Black Friday, it’s too early to tell.

  • StatManDan

    yay.

  • Luna’s Loyal Subject

    That’s friggin’ genius. Black Friday. Everyone will assume the bronies are shopping for someone else, so more bronies will show up.

    That’s the smartest damn thing I’ve heard a company do regarding bronies.