Well talk of this announcement started last night with John de Lancie making an announcement that BronyDoc was shutting down production. The reason? Piracy.
According to the official announcement found on their kickstarter page they are canceling plans to invest more time and money into releasing a disc with additional materials and segments. We’ve heard about some of these additional materials such as actual statistical data on the fandom and a much longer and in depth interview with Lauren Faust, along with random stories and footage that didn’t make it into the final cut.
Because the piracy within the Brony community is rampant and pervasive we’ve come to the conclusion that investing any more time and energy would be not be worthwhile.
Which is not surprising since this is a community built on the cornerstone of freely distributing high definition copies of MLP episodes and have done so since Season 1.
Do not take “shutting down production” as in game over for the film. They will still be producing the blu-ray/dvds, shopping this out to film festivals, Netflix and other distribution locations.
Official Press Release via BronyDoc Kickstarter:
Here is the latest
You may have heard that we are shutting down production. For clarification, this refers to canceling plans to invest more time and money into releasing a disc with additional material and segments that have already been shot but didn’t make it into the film. We have many great stories that just didn’t fit into the flow of what we were creating with the film but thought the Brony community would really enjoy seeing. Because the piracy within the Brony community is rampant and pervasive we’ve come to the conclusion that investing any more time and energy would be not be worthwhile.
Unlike those of you who actually contributed to the creation of the film, there are those who feel the tremendous support we received was simply a financial bonanza and don’t understand that we used the money to create the best possible film. They clearly don’t understand, appreciate or respect the work and feel that since in their view, you the supporters paid for it, they are entitled to get it for free.
Lesson learned, we are moving on and focusing on distribution to the mainstream public.
We are on deadline to deliver the masters to the disc replicator early next week. The process of creating the Blu-Ray was more complicated than excepted. The replicator takes about three weeks, then we ship. Most will be happy to hear that we decided to go with a Blu-Ray / DVD combo pack. There is one 2-disc pack with the main film and one 2-disc pack with the extended interviews bonus disc. I’ve included the cover art for those who are interested. We will be ordering extra discs (both main film and bonus disc) and plan on having them available for sale on Amazon.
Netflix & iTunes & Amazon
We have started the process of placing the film on Amazon and iTunes. We expect the film to be available for purchase and rental in the next 60 days. Netflix is a much more complicated process. The first step is to even get into their database, then there needs to be a customer demand of people who have have requested the film for when it becomes available. We will make announcements as that process progresses.
Film festivals and public distribution
We have entered the film into some festivals and started the process of talking with distributors. We will make announcements as that process progresses.
Again, thank you to those who supported the film.
Mike & The Production Team