These have been popping around Equestria Daily, Fashion Doll World and Tumblr, so here’s a compilation of all the dolls. The double-pack of Twilight and Sunset Shimmer and Applejack’s single have already been shown, while this post will show the singles of the rest of the mane 6.
The Earth pony and Unicorn (including Twilight) come with the pony, the outfit they’re dressed in, “Collector’s Stickers,” a club card, a brush and an accessory. For Twilight, it’s clip-on wings.
The two pegasi are quite different. They have unique clip-on wings, a hair clip, a secondary outfit and the normal stickers, card brush and accessories.