Sethisto at Equestria Daily already said it, so we’ll say it again. With the Movie two weeks away, this is an opportunity to re-energize the fandom as a whole and introduce MLP to a new set of fans and keep the brand worthy of is franchise status at Hasbro. Nerf may be the biggest brand, but MLP is arguably the second most popular right now behind Transformers.
Yes, viewership of the show is down, but it’s been down across the board for shows that have been around for more than a season and at least we still get to see the show on a weekly basis as opposed to the likes of Steven Universe and The Lion Guard to which Cartoon Network and Disney Channel, respectively, shows it when it gets around to it. Besides, most fans primarily see the show online whereas Discovery Family is still part of that extra package you have to spend extra on most cable systems while Nickelodeon, Cartoon Network, and Disney Channel are still part of the basic tier.
I’ve been saying for almost a year now that Hasbro has put a lot of effort into the Movie and it all culminates towards October 6th. Forget Rotten Tomato scores and neigh-sayers for the moment. Sia’s “Rainbow” song already has over two million views on here VEVO YouTube channel and has been met with mostly positive reviews. The third trailer has over 5.5 million hits on Hasbro’s channel. Oh, have I mentioned there’s Liev Schreiber, Emily Blunt, Zoe Saldana, Taye Diggs, Michael Peña, Kristen Chenoweth, and Uzo Aduba in addition to the voice cast of Friendship is Magic that we all know and love.
If you indeed have read the junior novelization or the art book, that’s fine. However, there’s nothing that beats the actual experience of seeing the Movie itself in the movie theater. I recall when fans traveled miles on end to see the first Equestria Girls movie in theaters during special showings. Personally, I hope the same effort is made if the Movie is not showing at your nearest movie theater. As for pirate copies to YouTube, there is a time and a place for everything. With regards to the Movie, there is neither.
Naturally, there are things that we will not be able to control such as a bad review from a movie critic (who most likely will not have seen the show at all prior to reviewing it and/or dismiss it because it’s not Disney/Pixar) or a Rotten Tomatoes score that does not rival Zootopia. It would be nice if the Movie made as much money as Zootopia, but that’s unlikely. However, it would be nice if it made over $125 million domestically at the box office.
Above all else, let’s remind ourselves about what drew us into Friendship is Magic in the first place. I would like to think that most of us were drawn in because of its positive and bright message and the characters (flaws and all). Didn’t some of us hope for the day that the ponies—and not human versions thereof—would hit the big screen for a movie of their own? That day is two weeks away!
This is a chance to re-energize the fandom and to introduce us a new collection of fans to what those in the fandom have known for seven years now, that not only is this not your parents’ My Little Pony, but these ponies are awesome! Go watch the movie!