German site Fashion Doll World has some EqG doll product images. These are the sort that are sent to sites such as Toys ‘R Us and Amazon, so they’re near-final product.
There’s the two-pack of Sunset Shimmer and Twilight and a single pack of Applejack. Both have “club cards” to let you make your own club at mlpeg.com, perhaps a la Webkinz and Build-A-Bear. The site currently only holds theater info for the movie.
Two pack has two dolls with outfits, two brushes, club cards for each, “collector stickers,” accessories, Twilight’s crown and clip-on wings.
Applejack has brush, hat, stickers and card.
All dolls have cutie marks on their faces, “tails” and horse ears.
Below are the prototypes seen before, for comparison.
Still no word on when these toys will be released nor official word from Hasbro about any EqG merch.