“Oh, no. I can’t. I’m undeserving to share something with the princess…,” and we are undeserving of proper numbers it seems.

Hasbro Studios, Screenvision, and Shout! Factory have put out a press release celebrating the great theatrical success of Equestria Girls, but the complete absence of hard numbers makes me wonder if this success is really as broad as they imply. Then again there may be legal or bureaucratic reasons for that, which I’m unaware of.

Here the gist.

When Screenvision teamed up with Hasbro Studios and Shout! Factory to bring the full-length feature, My Little Pony Equestria Girls to cinemas across the U.S. and Canada beginning June 16 they had great expectations. Those expectations have been exceeded, with packed houses and numerous sell outs by exhibitors in major markets, leading partners to add more showings in both the morning as well as evening times, giving fans more opportunities to experience the film in theatres.

[You can expect DHN’s review of Equestria Girls in time for the July screenings — Doc]

  • Anonymous

    Given the relatively low cost of funding the show in the first place, and seeing as this is essentially a glorified three-part episode in terms of production, I can’t imagine that they had a very high bar set for having the film break even, and then go beyond that amount, even with a limited release.

    That’s probably why they haven’t released any box office numbers anywhere yet. So Hasbro can just say that “It’s a success!” even though in relative terms, it’s not that big of a success.

    Hopefully they realize the insane amount of dough they could be raking in if they made a general pony movie (with no human high school crap) with a wider release window.

  • Production cost was probably not all that high; I suspect it’s Screenvision policy not to give out numbers to places like Box Office Mojo — and that this is why Hasbro chose them as distributors.

  • I’m glad! It was really great and it was fun watching it in theatres with other bronies. I loved it. It was perfect.

  • Anonymous

    Well… it depend of HOW exceded the expectations. Since the animation is always flash, the budget used to make this movie is VERY low, so it was very easy to earn MORE than what it was paid for make it but… how over the expectation went?

    • Victor

      Ditto.

  • I want to know this film’s budget and box office performance.

    • Victor

      Ditto.

  • Anonymous

    Too bad it wasn’t a success story wise. I tried to go in with low expectations, and I STILL left disappointed.

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