”I told you books are great blankets!” by Crenair

Seems the Hub just put out a press release stating that FiM’s season 3 premiere was their best yet, posting their largest gains percentage-wise in Kids 6-11, while still gaining almost double the viewership overall in every category.  Catch the full press release here; relevant stuff below.  In an era where broadcast TV is generally on the decline, it’s good to see ponies at least doing well.  In other news, Littlest Pet Shop apparently had the largest series premiere in the network’s short history.

    The season three premiere of “My Little Pony Friendship Is Magic” (Saturday, 10 a.m.) delivered the series’ highest-ever season premiere among Kids 2-11 (327,000), Kids 6-11 (154,000), Women 18-49 (80,000), Adults 18-49 (146,000), Persons 2+ (578,000) and Households (323,000). The series premiered on the Hub in 2010 and this marks the third consecutive year of season premiere growth in all key demographics.

  • The full two-part season premiere of “My Little Pony Friendship Is Magic” (Saturday, 10–11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+183%, 342,000), Kids 6-11 (+273%, 153,000), Women 18-49 (+207%, 92,000), Adults 18-49 (+194%, 156,000), Persons 2+ (+204%, 601,000) and Households (+183%, 331,000).
  • MK15

    Thiumph! Buck yeah!

  • Applepie

    Raise your glasses!