My Little Pony-Applejack and Megan by Trinityinyang
We all know that Hasbro has to file trademarks for character and toy line names, and the newest filing is no different. Hasbro filed on December 17 and 18 two trademarks, each for the phrase “Equestria Girls.”
This is the same name as a music video that came out over a year ago, where a parody cover of Katy Perry’s “California Girls” was sung in commercials, featuring the ponies and pony puns.
The earlier of the two filings states that the name will be used for toy ponies and accessories, which is to be expected. The later filing, though, states that the term “Equestria Girls” will be used for “dolls, doll clothes and doll accessories.”
Because of these two filings, a distinction is made between “doll” and “toy ponies.” Dolls generally have the likeness of a human, while toy ponies means that they’re obviously ponies.
This could mean that Hasbro will release MLP dolls of some sort. G1 MLP featured Megan and Molly dolls, human girls that interacted with the ponies and lived in Paradise Valley with the little ponies. We’ve yet to see any direct sign of humans in FiM, so human character doll seem a tad unlikely. The dolls could be human versions of popular characters such as Twilight Sparkle or Princess Celestia, or doll could refer to So Soft Newborn “dolls,” such as Princess Skyla or Apple Sprout. Unfortunately we don’t know what exactly Hasbro is using to define “doll” and what makes a doll different form a toy pony.
Considering that the trademark was filed not even a week ago, it will be some time before we see prototypes coming out of China/Taobao. Hasbro can take this line in many different ways, and it will be months before we get any idea what or when to expect these new toys.