Below is the full press release:
Hasbro Announces My Little Pony: Friendship is Magic Season 7 and New My Little Pony: Equestria GirlsSpecials for 2017
PAWTUCKET, R.I., OCT 18, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announces the 2017 return of two of the company’s most popular series – My Little Pony: Friendship is Magic andMy Little Pony: Equestria Girls.
The franchise’s iconic ‘Mane 6’ ponies will experience their most exciting adventures yet in Season 7 of My Little Pony: Friendship is Magic. The series will return to Discovery Family Channel in Spring 2017.
The spirited teens of My Little Pony: Equestria Girls will also return with three brand new TV specials in 2017. These brand new 22-minute specials will follow this year’s popular “Legends of Everfree” TV movie with more fun, fashion and friendship than ever before.
Both of these renewals will help drive excitement for Hasbro’s previously announced animated feature film My Little Pony: The Movie, which will premiere worldwide on October 6, 2017. The film features the voices of some of Hollywood’s biggest names, including nominated actress Uzo Aduba (Orange is the New Black), winning actress Emily Blunt (Into the Woods, Gnomeo & Juliet), winning actress Kristen Chenoweth (Rio 2, The Peanuts Movie), Taye Diggs (Murder in the First and Best Man Holiday), Michael Pena (Ant-Man, The Martian), nominated actor Liev Schrieber (Ray Donovan and Spotlight) and pop super star Sia.
“2017 will be the biggest year in the history of the My Little Pony franchise, including new and exciting stories that will air across television, various digital platforms and movie screens,” said Stephen Davis, EVP and Chief Content Officer of Hasbro. “The characters and humor of the My Little Pony brand appeals to audiences of all ages and demographics, and we think Pony fans are going love what’s in store in the coming year.”
INSIGHT: Consistent with the belief that Hasbro is ramping up things in 2017 for MLP, this is proof positive that everything will be building up to the movie. Of course, it is unclear at present whether Season 7 will consist of 26 episodes or not. Regardless, the show is all but certain to reach the 150-episode milestone. It will be interesting how EqG will translate into three TV specials vs. one 66-minute feature and surely some intrigue follows after the adventures at Camp Everfree. The list of celebrity voices for the movie are all that were announced previously. We’ve only received bit and pieces for a couple (Schrieber and Blunt) while we know what kind of pony Sia will play.
It is suffice to say that after a relatively low-key 2016 for MLP, 2017 will be anything but in Equestria.