Hasbro has announced the creation of HASCON, it’s official “fan and family convention” for September 8-10, 2017, at the Rhode Island Convention Center and Dunkin Donuts Center in Providence, RI. The three-day event is billed “featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.” In addition to My Little Pony, other Hasbro brands such as Transformers, G. I. Joe, Magic: The Gathering, Nerf, Play-Doh, and Monopoly will also be featured in stage performances, previews of movies and TV shows, panels, meet-and-greets, and other interactive experiences.
As of now, HASCON is the same weekend as Equestria LA is scheduled to return. This year, both BronyCon in Baltimore and the Hasbro-sponsored My Little Pony Fair in Schaumburg, IL were held on the same weekend this past July, but the effect that had for either conventions attendance is questionable given other factors such as renovation of the Baltimore Convention Center scheduled in August and attendance at MLP Fair was capped this year after both conventions experienced record crowds in 2015. MLP Fair is expected to occur in 2017, but reportedly with attendance capped at 1,000.
Transformers had their own Hasbro-sponsored convention in the form of Botcon which ran from 1994 to 2016. However, it was announced at Botcon 2016 in Louisville that it would be the last “in its current format,” possible an indication of HASCON at the time.
It will be fascinating to see what happens in 2017 with this new venture from Hasbro as there are also upcoming movies for both MLP and TF as well as big projects for the rest of their franchise brands in the future. There will still be plenty of Brony conventions in 2017, including a new one in Las Vegas set for the weekend of the MLP Movie release.
Whatever way you look at things, the year 2017 promises to be an interesting one for MLP and the rest of Hasbro’s franchise brands.