My Little Pony Twilight Sparkle Alicorn by sallycars

My Little Pony Twilight Sparkle Alicorn by sallycars

The tremendous effort that went into the finale has paid off for The Hub as their freshly released ratings show.

The Hub TV Network proves why it is the fastest growing children’s cable network. The special coronation episode of “My Little Pony Friendship is Magic” outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.

They also present an interesting reading of the numbers.

Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2–11 are watching The Hub with an Adult 18–49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.

At the end of the release, they include a few more percentages.

The Hub was the most co-viewed network in Kids 2–11 watching with Adults 18–49. Thirty-nine percent (39%) of The Hub’s Kids 2–11 watched with an Adult 18–49, ahead of Sprout (33%), Nick Jr. (28%), Nickelodeon (25%), Cartoon Network (21%) and Disney Channel (19%), among others.

[I speculated here about statistical implications based on the (explicitly stated) hypothesis that Nielsen and their NPower system had only per-household data to draw on. That is not the case, as Dogman15 alias Jordan Olling points out in a comment. Each viewer registers with the system when they turn on the TV. Thanks!]

Finally, their ratings have also been increasing over longer time periods, probably in some relation to the availability of the channel.

“My Little Pony Friendship is Magic” also earned year-to-year time period delivery gains among Kids 2–11 (+111%), Girls 2–11 (+80%), Kids 6–11 (+187%), Girls 6–11 (+177%), Adults 18–49 (+139%), Women 18–49 (+216%), Adults 25–54 (+116%) and Women 25–54 (+184%).

You can read the full press release on Zap2it.

  • Our house had a Nielsen People Meter for a few months. They put one unit on each television in your house, and register all the residents of the house (up to 8), their gender, and their age. Blank spots are used for guests. For guests, each time you turn on the TV, you have to manually sign them in with their age and gender. The meter records who is watching a program and when. That data is then sent to Nielsen. Only some people have a meter in their homes, and if you don’t have a People Meter, then your viewing habits are irrelevant to the data used to talk about “ratings”.

    Thus, if you try to “support a show” by watching it on TV instead of online, you’re wasting your time if you don’t have a Nielsen People Meter. Nielsen takes the data from the households they do have a presence in, and they extrapolate that data to get an idea of the entire country’s viewing habits.

    I might be able to answer any other Nielsen questions you have, thought I don’t know of any way to be notified easily of replies to my comment here. I’ll just have to come back periodically and check.

    • Thanks!

      “The meter records who is watching a program and when.” From the context it sounds like it is only recording this data on a per-show basis for these guests you have to enter but not for the regular residents who are registered by default if you have the meter. Is that correct?

      • Sorry I was gone so long.
        Here’s how it was when meters were in our house on our TVs: The numbers were arranged in age order. My sister is youngest, so she was #1, I’m #2, then it was my dad, my mom, and my grandma. Numbers 6-8 were for guests. When I turn on the TV, and no one else is with me, I use the Nielsen remote to press “2 > Enter”. If my sister was also watching, I’d press “1 > Enter”. If my sister keeps watching but I leave, I press “2 > Enter” again to sign out. If you turn off the TV, it signs people out automatically. If I’m watching TV and my friend joins me, I have to walk up to the TV, press “6 > M/F (two buttons) > [up and down buttons to select age] > Enter”.

        Does that answer your question?

        • Yep, thanks! I edited the post to that effect.

          • I feel like I should also add that not everyone participates in the Nielsen ratings. They take a sample of a population and then extrapolate it. I can’t find any numbers on this, even after reading Wikipedia, but I would guess that the number of Americans with a people meter is somewhere between 2 and 10 percent.

    • Anonymous

      But starting this year Neilson will also be using Twitter as a way to gauge a shows ratings/popularity, so you can still support it by watching it on TV, as long as you tweet about it! XD.

      • They may be using Twitter, but just because someone is tweeting about a show doesn’t mean they’re watching it. I think electronic meters that are actually connected to televisions will still be their primary source of data.

  • Pendejo

    …Every new toy will have wings now…

    • Seraphem

      And this is getting old. There has been way way WAY more evidence that Twilacorn was the decision of the writers, and Hasbro is just running with the idea for toys. Not an idea that the marketting came up with and forced on the writers.

      There is far less fan fair and they were far less aggressive in marketing Twilacorn toys then they were the Wedding and Crystal Empire stuff, which showed up months before anyone even knew the episode existed.

      Several tweets from the writers. MA ALrson saying the idea that hasbro was pushing stuff on them for toy marketting was wring, and Megan flat out saying it was her decision

      AND the interview with Lauren herself, where she said her original idea of Twilight’s destiny was that she would one day succeed Princess Celestia.

      So no this quite likely wasn’t a Marketing thing, but a choice from the writers. The only reason it feels a bit forced would be it is a tad early. but they wanted to do it as the finale, just in case the show didn’t get picked up for season 4.

      • Pendejo

        Yeah, I guess some of us are still in shock.