The tremendous effort that went into the finale has paid off for The Hub as their freshly released ratings show.
The Hub TV Network proves why it is the fastest growing children’s cable network. The special coronation episode of “My Little Pony Friendship is Magic” outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.
They also present an interesting reading of the numbers.
Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2–11 are watching The Hub with an Adult 18–49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.
At the end of the release, they include a few more percentages.
The Hub was the most co-viewed network in Kids 2–11 watching with Adults 18–49. Thirty-nine percent (39%) of The Hub’s Kids 2–11 watched with an Adult 18–49, ahead of Sprout (33%), Nick Jr. (28%), Nickelodeon (25%), Cartoon Network (21%) and Disney Channel (19%), among others.
[I speculated here about statistical implications based on the (explicitly stated) hypothesis that Nielsen and their NPower system had only per-household data to draw on. That is not the case, as Dogman15 alias Jordan Olling points out in a comment. Each viewer registers with the system when they turn on the TV. Thanks!]
Finally, their ratings have also been increasing over longer time periods, probably in some relation to the availability of the channel.
“My Little Pony Friendship is Magic” also earned year-to-year time period delivery gains among Kids 2–11 (+111%), Girls 2–11 (+80%), Kids 6–11 (+187%), Girls 6–11 (+177%), Adults 18–49 (+139%), Women 18–49 (+216%), Adults 25–54 (+116%) and Women 25–54 (+184%).