Greetings,

This is my first official ratings report as a member of DHN. I will be analyzing the viewership totals for “My Little Pony: Friendship is Magic,” “Littlest Pet Shop,” “Wander Over Yonder,” “Gravity Falls,” and “Steven Universe.” Thanks to sites like Son of the Bronx and TV Media Insights, we get valuable insights as to how well shows like MLP and LPS are doing on the Hub. So let’s get to it for the Week of December 23-29, 2013:

For the sixth successive week, MLP is tops among shows on the Hub. “Bats!” drew 531,000 viewers on the 28th of December. It is a drop of 22.3% from the heights of “Power Ponies,” but still well above anything else on the Hub this week (especially the Yule Log). The drop could be expected when you factor that this episode was not teased nearly as much as “Power Ponies” and no clips were previewed until the day before. “Bats!” also becomes the fifth most-watched episode in show history displacing “One Bad Apple.”

As for LPS, a rerun of “A Day at the Museum” came in 3rd at 307,000 viewers followed by the new episode on Saturday, “Alligators and Handbags,” at 296,000. That’s 5,000 of last week’s first run of the former episode. Only twice this year as a first-run LPS broke the 300,000 barrier this season and the one-hour drop-off from “Bats!” to “Alligators and Handbags” was 44.3%. Not as bad as last week, but still considerably steep compared to last season when LPS was virtually on par with MLP.

Here are the updated season-to-date figures for both shows (numbers only count first-run episodes):

LPS Season 2:
  • Episodes as of December 28th:  10
  • High:  302,000 (“Eight Arms to Hold You”, 11/9)
  • Low:  163,000 (“What, Meme Worry?”, 12/7)
  • Average Viewership:  240,500
  • Highest Placing:  1st (“Eight Arms to Hold You”, 11/9)
  • Lowest Placing:  35th (“Missing Blythe”, 11/2)
  • Average Placing:  14th
MLP Season 4:
  • Episodes as of December 28th:  7
  • High:  733,000 (“Princess Twilight Sparkle, Part 1”, 11/23)
  • Low:  397,000 (“Daring Don’t”, 12/7)
  • Average Viewership:  583,143
  • Highest Placing:  1st (six times)
  • Lowest Placing:  2nd (“Princess Twilight Sparkle, Part 2”, 11/23)
  • Average Placing:  1st
Most Watched MLP Episodes:
  • 1.  Princess Twilight Sparkle (721,000 for both parts)
  • 2.  Power Ponies (683,000)
  • 3.  The Crystal Empire (601,000 for both parts)
  • 4.  Flight to the Finish (568,000)
  • 5.  Bats! (531,000)

I didn’t get a chance to include this last week, but here’s an idea of what “Power Ponies” outdid the previous week with its 683,000 viewers. This won’t include shows on the Disney Channel, Nickelodeon, or Cartoon Network since they are available to over 98 million households compared to the Hub’s 72 million. Plus, those three channels are much more established. However, there is some noteworthy programming that it did beat:

Everything on CNBC, Fox Business, HLN, CNN, NBC Sports Network, Fox Sports 1, NFL Network (no more Thursday night games), NBA TV, GSN, and Nicktoons

All but six programs on ESPN2

All but 14 programs on MSNBC

It did finish ahead of its opposite numbers on Nick Jr., Disney Junior, and Disney XD.

StatManDan

Below the top ten via TV Media Insights.

RANK PROGRAM DAY TIME VWRS (000)
1 MY LITTLE PONY FRIENDSHIP Sat 10:30AM-11:00AM 531
2 ALVIN CHIPMUNKS MEET WOLF Fri 6:00PM- 8:00PM 356
3 LITTLEST PET SHOP Sat 11:00AM-11:30AM 307
4 LITTLEST PET SHOP Sat 11:30AM-12:00PM 296
5 MARMADUKE Fri 8:00PM-10:00PM 240
6 MY LITTLE PONY FRIENDSHIP Thu 2:00PM- 2:30PM 227
7 MY LITTLE PONY FRIENDSHIP Sun 10:30AM-11:00AM 224
8 HAPPY DAYS Mon 11:00PM-11:30PM 216
9 ALVIN CHIPMUNKS MEET FRANKENSTEIN Fri 4:00PM-6:00PM 214
10 MRS. DOUBTFIRE Tue 8:00PM-10:30PM 206
  • Yet another Dash

    Hey, just wondering, where do you get your ratings data? I can’t seem to verify some of these numbers.