On Monday, Hasbro announced their earnings for the third quarter of 2016 and it was the highest revenue and earnings quarter in the history of the companyNet revenues are at $1.68 billion, up 14% from this time last year. Net earnings reached $257.8 million compared to $207.6 million last year.

Like the last pair of quarters, revenues and earnings were buoyed by Star WarsDisney Princess, and Disney’s Frozen toy lines. Expect the former to continue to grow with Star Wars:  Rogue One coming out this December.

Franchise brands grew 2% with gains for Transformers, Magic: the Gathering, Nerf (for the 15th straight quarter), and Play-Doh (which grew for the 20th straight quarter). My Little Pony was not among the gainers, though emphasis continues to be placed towards the 2017 movie in addition to the new mobile app game “My Little Pony:  Puzzle Party” that was released last week.

“The My Little Pony franchise continued to drive brand awareness through the strategic use of entertainment, pop culture events and consumer products expansion,” said Hasbro CEO Brian Goldner as transcribed by Seeking Alpha. “In a very competitive small doll segment, our holiday items and new launches are beginning to drive POS gains in many markets around the world. In 2017, the My Little Pony movie will bring global audiences to all new worlds, with both the core cast of characters, along with all new characters.”

Again, it appears MLP is still in a bit of a transitional period as the movie approaches as well as a seventh season. Puzzle Party promises to be addictive (and costly if you want to get to level 143) while the Gameloft game is still a top 100 adventure game app. If we’re being honest, this has been a bit of a low-key year which was bound to happen. However, things might just pick up again with a 2017 movie and a 7th season.

StatManDan
  • Cooper

    I don’t Know How the “transition period” could be a good enough reason For the sales of the toys not growing in the last quarter (and I remind you that they already dropped in the previous one), the S6 was in full airing during it. I think the show is losing its power For the toys sales, and if the sales keep to drop then the show Will end. Even thought the Movie would boost them, they’d Grant just one more season and nothing more. In other words, indipendentely by How the Movie Will go, I don’t think MLP G4 Will go on more than other two years… At least from what you wrote. If I’m misunderstanding something please correct me.