Like the last pair of quarters, revenues and earnings were buoyed by Star Wars, Disney Princess, and Disney’s Frozen toy lines. Expect the former to continue to grow with Star Wars: Rogue One coming out this December.
Franchise brands grew 2% with gains for Transformers, Magic: the Gathering, Nerf (for the 15th straight quarter), and Play-Doh (which grew for the 20th straight quarter). My Little Pony was not among the gainers, though emphasis continues to be placed towards the 2017 movie in addition to the new mobile app game “My Little Pony: Puzzle Party” that was released last week.
“The My Little Pony franchise continued to drive brand awareness through the strategic use of entertainment, pop culture events and consumer products expansion,” said Hasbro CEO Brian Goldner as transcribed by Seeking Alpha. “In a very competitive small doll segment, our holiday items and new launches are beginning to drive POS gains in many markets around the world. In 2017, the My Little Pony movie will bring global audiences to all new worlds, with both the core cast of characters, along with all new characters.”
Again, it appears MLP is still in a bit of a transitional period as the movie approaches as well as a seventh season. Puzzle Party promises to be addictive (and costly if you want to get to level 143) while the Gameloft game is still a top 100 adventure game app. If we’re being honest, this has been a bit of a low-key year which was bound to happen. However, things might just pick up again with a 2017 movie and a 7th season.