No matter what you thought of the My Little Pony movie, Hasbro has been satisfied with the revenues coming from MLP. Revenues went up for the fourth quarter and for the year as a whole.
Franchise brands were up 11% in the quarter thanks to growth from Transformers, My Little Pony, Magic: The Gathering, and Monopoly. For the year, Franchise brands were up 10% with Transformers, MLP, Nerf, and Monopoly up for the year. It was Parter Brands that declined 21% in the quarter and 10% for the year in large part due to disappointing Star Wars sales which offset the growth in other brands such as Sesame Street, Marvel, and Disney Descendants.
Both Gaming and Emerging Brands were down for the quarter (-4% and -5%, respectively) and up for the year (10% and 2%, respectively).
Revenue for the company as a whole was off slightly for the quarter and a $296.5M charge as a result of the tax overhaul led to a net loss of $5.3M for the quarter. However, for the first time since 1993, Hasbro had higher sales for the year than Mattel.
Another note of significance was that business slowed in November and December of 2017 thanks in large part to the bankruptcy of Toys R Us.
Little was mentioned about MLP during the conference call apart from this nugget from Hasbro CEO Brian Goldner as it relates to the future of the franchise.
“We obviously have great plans in store over the next number of years to continue My Little Pony’s march in growth and to engage consumers across all elements in the [brand] blueprint,” said Goldner.
This is usually the prelude before Toy Fair NYC where much more about MLP’s future will be described in detail. Hasbro’s Toy Fair Presentation will be on February 16th and while there was no mention of the leaks in the call on Wednesday morning, we’ll see if there is anything more regarding Season Eight, Equestria Girls, and maybe even a second movie.