A few weeks ago a person by the name of Frith over at The Ponyville Trot sent us some information about MLP’s show ratings via Nielsen, pie graphs and info. The skinny is at least by the eye of Nielsen, the demographic fans of MLP (2 to 11) out power the other side of the fandom (12 to 49).
For our non-us friends or anyone just not familiar, Nielsen is one of the main companies that judges television ratings and has been around for ages. Information is received by “Nielsen Families” or households that signed up for the program. I am unsure of how the modern day rating system works, eons ago you use to get a book from the company and would write down the channels and shows you watched. End of the month you would send the book in. Assuming in this modern age (and from a recent episode of Family Guy) that the ratings are collected via a box hooked up to your cable.
Complete information behind the page break.
[Source: Frith/The Ponyville Trot]
The size of the pies reflects the numbers of viewers.
The season three premiere of “My Little Pony Friendship Is Magic” (Saturday, 10 a.m.) delivered the series’ highest-ever season premiere among Kids 2-11 (327,000), Kids 6-11 (154,000), Women 18-49 (80,000), Adults 18-49 (146,000), Persons 2 (578,000) and Households (323,000). The series premiered on the Hub in 2010 and this marks the third consecutive year of season premiere growth in all key demographics.
The full two-part season premiere of “My Little Pony Friendship Is Magic” (Saturday, 10–11 a.m.) earned year-to-year delivery gains among Kids 2-11 ( 183%, 342,000), Kids 6-11 ( 273%, 153,000), Women 18-49 ( 207%, 92,000), Adults 18-49 ( 194%, 156,000), Persons 2 ( 204%, 601,000) and Households ( 183%, 331,000).
So, this data collected by The Nielsen Company suggests that a bunch of people tuned in late and missed part one.
Expanding the data:
For the season 3 two-part premiere on November 10: watched by 601,000 persons aged 2 and up in 331,000 households (thus: 1.8 people per household).
2-5: 189,000 [green] (the age of sponge)
6-11: 153,000 [yellow] (the age of reason)
Persons 12-17 and over 49: 103,000 [red] (The too young to drink and too old to care demographic. Talkin’ ’bout my generation!)
Women 18-49: 92,000 [powder blue]
Not-women 18-49: 64,000 [pink] (Oh, yeah! Equal Rights, shine and sparkle!)
The adult women demographic is growing faster than the adult not-women. The grubs are unchanged and the un-inebriated are kicking asses (or donkeys).
Compare this to the stats for the Wedding episodes, way back in the spring… So long ago.
Quote: The first episode of the two-part “My Little Pony Friendship is Magic” Royal Wedding Event (Saturday, 1-1:30 p.m. ET) was The Hub’s best-ever telecast in network history with Kids 6-11, Kids 2-11 and Households. It was the second-best ever among Persons 2 .
The first episode earned year-to-year delivery gains among Kids 6-11 ( 1047%, 218,000), Kids 2-11 ( 1100%, 336,000), Women 18-49 ( 140%, 36,000), Adults 18-49 ( 102%, 95,000), Persons 2 ( 369%, 483,000) and Households ( 286%, 363,000).
The second episode (1:30-2 p.m. ET) was second-best telecast in The Hub’s history with Kids 6-11 and Households, ranking third best-ever with Kids 2-11.
The second episode earned year-to-year delivery gains among Kids 6-11 ( 654%, 211,000), Kids 2-11 ( 487%, 311,000), Women 18-49 ( 80%, 36,000), Adults 18-49 ( 46%, 104,000), Persons 2 ( 157%, 475,000) and Households ( 130%, 341,000).
Somehow, 8,000 people skipped the second episode (they couldn’t take the ‘surprise: brother and baby-sitter princess story elements!’ that just, popped up out of nowhere ¹ ). Thumbing my nose at the 8,000 and expanding the data on the first episode:
For part one of a Canterlot Wedding: watched by 483,000 persons aged 2 and up in 363,000 households (thus: 1.3 people per household).
2-5: 118,000 [green] (it ain’t easy being green)
6-11: 218,000 [yellow] (they’re so mellow)
Persons 12-17 and over 49: 52,000 [red] (fringe of the fringe)
Women 18-49: 36,000 [powder blue]
Not-women 18-49: 59,000 [pink] (Oh, yeah! Equal Rights, let it roar!)
¹ : Yes, I made that up. A better guess would be that it was too scary for small children watching it alone. The 2 – 6 y.o. demographic dropped dramatically, the 6 to 11 y.o. demographic dropped as well, and the number of households dropped by 22,000. That suggests children watching alone to me.