Two seperate toys that are related. First is the Mrs. Cake set. With “Mrs. Dazzle Cake” and “Twirly Treats,” children can make plastic treats with the included plastic tools that clip onto legs. The set is part of Crystal Princess Celebration, but there’s no listed price or release date.
The line is expected to be released in the fall of 2013, with playsets like this being under $20. You can find the Amazon page here. It’s not up for preorder, but there is the “official” description of the product.
Thanks to both anon and luxrayx for shooting this to my inbox.
Next is a Mr. Cake blind bag figure found on Taobao by Luxrayx on the MLP Arena. He and the Mrs. Cake blind bags will be part of a deluxe miniature collection of 5 figures, presumably with the baby cakes and perhaps Pinkie Pie. The release date is assumed to be around fall as well.