During the Hasbro Toy Fair Investor Day Presentation, Hasbro’s global chief marketing officer John A. Frascotti made the following announcements (roughly 24:00 onward).
Now as we look ahead to the fall of 2013, we’re launching an entirely new pony brand expression in our top-10 countries. We’re going to launch it with a made-for-TV movie and full execution of this new IP across our blueprint. We did a tremendous amount of research, and our consumer insights told us that girls want more ways to play with My Little Pony and more ways to experience My Little Pony, so we’ve developed a brand new expression of My Little Pony—an entirely new IP—that will appeal to slightly older girls and give them an even “cooler” way to play with My Little Pony. And we’ll deliver this IP across multiple product categories within toy and other categories as well, and then importantly across all of our digital platforms. We’ll be revealing this new IP later this summer with full-fledged pink carpet events at major pop culture venues like San Diego’s Comic-Con, so you’ll be hearing more about this new IP as the year unfolds.
So we can expect to see the long-awaited movie this year, however, it doesn’t seem to be linked to Friendship is Magic so much as to the mysterious new “intellectual property,” which may or may not be the Equestria Girls trademark we reported on previously.
He also praised the fans of My Little Pony for their engagement, but, unless it’s the cold clouding my senses, never mentioned bronies, pegasisters, or male fans. He did refer to an article in the Wall Street Journal, though, and we know what that one was about.