Category: My Little Pony

Inside the Numbers: Hasbro’s 2016 Q4 Earnings

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Hasbro continues to be buoyed by Partner Brands such as Star Wars, Disney Princess, Disney’s Frozen, and DreamWorks’ Trolls. Hasbro was up 11% in Q4 compared to this time last year while revenues were up 13% for the year and topped $5 billion for the first time in company history.

Nerf continued its winning streak in Q4 and the year as a whole among franchise brands. Transformers experienced ‘double-digit growth’ in the second half the year according to Hasbro CEO Brian Goldner and is set up nicely for their next movie coming out in June. For the quarter, Transformers, Nerf, and Monopoly grew. For the year as a whole, it was Nerf, Play-Doh, and Magic: The Gathering.

As for My Little Pony, it was down for the year domestically, but up internationally.

My Little Pony revenues declined last year, but grew in the International segment,” said Goldner in the Earnings Conference Call as transcribed by Seeking Alpha. Brand engagement continues to build through multi-screen storytelling, and we have an innovative and robust line with new characters and worlds. Retailers and consumer products licensees are significantly supporting both [Transformers and MLP] films. The MLP movie comes out in October.

We are going to know a lot more about MLP around February 18th when Toy Fair NYC begins. It has been a main source for upcoming MLP projects in the past and with the movie and Season 7 coming up, things should be no different. This year was a bit of an off year for the MLP franchise, but Hasbro is expected to pick things up with the ponies this year.

StatManDan

Preview for Guardians of Harmony

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In addition to the Friends Forever preview, there’s also a preview for the My Little Pony 2017 Annual, Guardians of Harmony. This Annual contains several chapters related to the Guardians of Harmony toyline, one of which was made available digitally a couple months ago. This preview is of that same chapter, but for those who haven’t already checked it out you can see it here after the break, before the full comic becomes available on February 22nd.

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Preview for Friends Forever #37

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We have a couple of previews available. First off is issue 37 of Friends Forever, which stars Rarity and Trixie, currently slated to be released February 15th. Check it out after the break.

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IDW Solicitations for April 2017

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All of IDW’s solicitations for April are now out. In addition to the recently announced Legends of Magic, we have details for the Friendship is Magic series as well as another trade paperback coming. Check out after the break for details.

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A new comic book series from IDW has been announced, set to replace Friends Forever starting in April. This series is meant to take a look at Equestria’s historical and mythological characters set in the past. Jeremy Whitley and Brenda Hickey, the writer and artist respectively for the first story arc of this series, have some comments to share. Check them out after the break.

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Preview for Friends Forever #36

MLP_FF36-cvrMOCKA preview for Friends Forever #36 is now up on iTunes. It’s currently listed to be released on January 25th. Check out the preview after the break.

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Preview for Friendship is Magic #50

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iTunes has a preview for the 50th issue of Friendship is Magic! Check it out after the break.

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