Not every pony had time for “Twilight Time.” The episode drew 469,000 viewers, last Saturday, which was still good enough for the top spot on the Hub Network chart. This drop is not too unexpected since most episodes have fallen within the 450K-550K range this season. Only “Daring Don’t” has been the outlier at one end while “Princess Twilight Sparkle,” “Power Ponies,” and “Filli Vanilli” have been outliers at the high end. In fact, both weekend encores of “Filli Vanilli” did better than the Sunday encore of “Twilight Time.”
Another interesting tidbit is that the Presidents Day showing of “Equestria Girls” placed 2nd on the charts at 315,000 viewers. So people evidently continue to watch it on TV regardless of whether people liked it or didn’t like it. It also may have something to do with the fact that “Rainbow Rocks” is coming this Fall.
MLP occupied half of the top 20 this week.
MLP Season 4:
Episodes as of February 28th: 15
High: 733,000 (“Princess Twilight Sparkle, Part 1”, 11/23/13)
Low: 397,000 (“Daring Don’t”, 12/7/13)
Season-to-Date Average Viewership: 544,733
First Half Average Viewership: 547,538
Second Half Average Viewership: 526,500
Highest Placing: 1st (13 times)
Lowest Placing: 2nd (twice)
Average Placing: 1.13
Most Watched MLP Episodes:
1. Princess Twilight Sparkle (721,000 for both parts)
2. Power Ponies (683,000)
3. The Crystal Empire (601,000 for both parts)
4. Filli Vanilli (584,000)
5. Flight to the Finish (568,000)
6. Simple Ways (554,000)
7. Bats! (531,000)
8. Rarity Takes Manehattan (527,000)
9. Rainbow Falls (514,000)
10. Wonderbolts Academy (505,000)
Just as I say things are looking up for LPS in the viewership totals, here comes the most appropriately titled episode to describe this week–“Grounded.” Last Saturday’s premier of said episode set seasonal lows for the show at 158,000 viewers and placed 38th this week. That is behind four LPS reruns, of which Tuesday’s rerun was in 6th at 277,000 viewers. Two of those other reruns were that of “Shanghai Hi-Jinks” last Friday and Saturday.
In fact, outside of “Eight Arms to Hold You”, which aired before MLP’s season premier, the two times a first-run episode drew more than 300K viewers were the ones that followed the two most-watched MLP episodes outside the season premiere, this season. Those would be “A Day at the Museum” which followed “Power Ponies,” and “Shanghai Hi-Jinks” which followed “Filli Vanilli.” It may take more than an “Inside Job” to get the numbers back to something of a respectable level.
LPS Season 2:
Episodes as of February 28th: 18
High: 309,000 (“Shanghai Hi-Jinks”, 2/15/14)
Low: 158,000 (“”Grounded”, 2/22/14)
Season-to-Date Average Viewership: 233,765
First Half Average Viewership: 234,384
Second Half Average Viewership to Date: 231,750
Highest Placing: 1st (“Eight Arms to Hold You”, 11/9/13)
Lowest Placing: 38th (“Grounded”, 2/22/14)
Average Placing: 17.5
By the way, with average placing, we are going with decimals going forward as that paints a more accurate picture.
That’s all for now. More later.