The above image is from Russian toy vendor lillu.ru. Seeing as this random Russian website is apparently the first place these dolls have shown up, it might be fake, hence the rumor tag. Still, if you’re interested in getting Equestria Girls toys, here’s your likely first look.
[Update] EQD is reporting that these dolls are in fact prototypes.
No source for that listed, though. Calpain down in the comments of the EQD article credits show staff on Skype.
[Source: lillu.ru via Derpibooru]
[Second Update] Just for the sheer amusement of it:
— Lauren Faust (@Fyre_flye) May 27, 2013
[Update the Third] She is
was also apparently lurking /mlp/. Be nice and say hello now, will you?
I think I got it now…..!5l/hHZnoEA
— Lauren Faust (@Fyre_flye) May 28, 2013