By SirSteeve

Thanks to wbwolf who alerted the people to this little chunk of information from the ShoutFactory community, namely the reason why there is no DVD Box set in the works.  I’ve been sitting here watching the comments from random communities.  From certain places I’m seeing crap like petitions….oy.

Anyways, gotta keep in mind how business works, especially from ShoutFactory’s point of view.  Hasbro has tasked them the job to make money with the production of these DVDs.  ShoutFactory is aware of the pony community, but the bottom line for ShoutFactory is, they are not selling these DVDs to us.  They are selling these DVDs to the retailers who then in turn sell them to us.

Basically, if a retailer says “All my customers demand DVD box sets”, then ShoutFactory (after getting Hasbro’s okay) would produce them.  Cause that is how business works.  Basically idea would be to buy these DVDs, while also making a request for a Blu-Ray box set or something.  Can’t speak from the heart, last DVD/Blu-Ray I purchased was like 4 years ago.


From ShoutFactory Manager/Producer Brian Ward:


Guys, I understand the “Brony” movement, but one thing has to remain clear.  This show was not intended for the older audience as much as it was intended for children.  Retailers don’t take into account the size of the audience bigger than its target.  The target for this series, like it or not, is children.  And young children’s DVDs do not sell well when in large disc-count sets.  Parents don’t want to shell out $30-$40 for four discs, when they can spend less on a single disc.  So the retailers make it clear that they want single disc sets.

We can create both, if the retailers agree to take both.  But we cannot spend the necessary money to create complete season sets, if they’re only going to sell online or at Shout! Factory Select, because retailers rejected them.


Spongebob was turned into complete season sets, based on the sales of the individual discs, which were usually themed for something like Halloween or the “10 Best Tales.”  It should also be noted that the seasonal sets began coming out at the paramount of DVD sales, when people were shelling out for everything.  A lot different than now.

Nothing that carries the brand “Star Wars” is made entirely for the kids.  In fact, while Lucas can claim it’s for the kids all he wants, he’s really marketing to the Star Wars collectors that do insist on spending their disposable income on things like complete season sets.  You’ll also find that’s why much of that series is geared toward a more sophisticated level of writing and storytelling.

My Little Pony is a different case, altogether.  While developed for television by the wife of the borderline kids/adults series The Powerpuff Girls, this is still a show that is based on a young kids toy line and is aimed at young children who are learning the “magic of friendship.”  That adults have become big fans of the show is an added bonus.  But the show is a children’s show and children’s shows sell A LOT better on single-disc compilations that parents can simply throw into the players and press ‘play.’


And if you are interested in hearing Tara Strong’s interview with NSFW, you can grab a copy over here on their website.  No sure how much of this interview is about ponies, as Ms.Strong has a long resume with many other shows.

  • Anonymous

    Seems like a pretty fair deal to me, though I know that this is probably going to be used to fuel the bashing on 4chan. Now that these news is out, hopefully people will start thinking about getting DVD sets if they really wanted them.