The marketing machine at Discovery Family has been amped up quite a bit in preparation of the Season Seven premiere of My Little Pony: Friendship is Magic which is this coming Saturday at 11:30am ET/10:30am CT. We were warned at Toy Fair that promotional partners would take the brand to “unexpected places” this year–mostly in reference to the upcoming movie. But how about ringing the opening bell at a stock exchange?

That is what Tara Strong, voice of Twilight Sparkle, will help do on Wednesday at the NASDAQ Stock Exchange between 9:15am and 9:30am ET. Strong will be accompanied by Discovery Family Vice President Angela Recio Sondon at the ceremony. Livestreams of the ceremony will be on the NASDAQ website as well as their YouTube and Facebook pages.

On a side note, but an important one at that given the Easter holiday, Tara is featured in an article in People Magazine’s Pets section discouraging the practice of buying bunnies around Easter time and discarding them shortly thereafter. Tara has rescued two bunnies herself according to the article.


  • Raffaele Lanza

    I really like when I read articles like this. Actors in generals are people other than actors.