So if you have not heard, Lego has pulled the plug on the Pony Cuusoo idea. In general its something many of us had suspected would happen, and I’ll get to that reason in a moment. First a quote from the project page from Lego.
First and foremost, congratulations to Addam for gaining so many supporters for this very well done concept on LEGO CUUSOO. The work you have put into the concepts for potential LEGO renditions of My Little Pony figures and playsets is outstanding.
We know My Little Pony is very popular, and these concepts would make great products. Our team has done our due diligence. Since the property is owned by Hasbro we’ve decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO further. We see how enthusiastic and hopeful MLP fans are at the possibility of a LEGO line and are sorry to be the bearers of this disappointing news.
Since LEGO CUUSOO opens us to new product suggestions, naturally people will suggest concepts that aren’t a strategic fit. We are grateful for the spirit behind projects like the My Little Pony – Friendship is Magic project. It keeps us sharp and looking toward the future of the LEGO brick.
The Lego Cuusoo Team
The reason this hasn’t been a big surprise is the fact that Hasbro basically owns its own Lego line dubbed Kre-O. I would need to go back and refresh my memory but the general story is back in 2006, Lego approached Hasbro about a contract of doing Transformers Legos due to the franchise getting its first movie. Hasbro chewed on the idea but ended up declining, as they decided to more or less make their own building block line. Several years before Hasbro did have its own building block line but had cancelled it due to low sales, but at the time Lego came around asking about Transformers, Hasbro was thinking about re-entering the genre of building blocks. The end result is the Kre-O line which from what I’ve read is interchangable with Legos, but obviously a Hasbro product.
Despite the fact Lego had to turn down this Cuusoo idea due to IP issues, it would not surprise me if Hasbro produced its own Kre-O Ponies. Hopefully they’re as cool as what Addam had designed for Lego.
To note the project had 7,720 out of 10,000 when the plug was pulled. Back in our last update (Road to 10k) on May 5th, the project had 5,828 signatures.
A collection of all the project pictures can be found after the page break.