Trailer Arrives for the My Little Pony Movie

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As expected, yesterday we got the trailer for the upcoming My Little Pony movie, which releases October 6th from Allspark Pictures. It is the first trailer to showcase a vast majority of the characters, their voices, and gives us a good look at the animation style of Toon Boom’s Harmony program. You can find the trailer below, hidden for spoilers.


  • Raffaele Lanza

    I feel a critique about the Movie, or better, the way it is being promoted is due: I find the lack of the credits to the Mane 6’s voice actors on bot the trailer and the sheet of the Movie very desprectful towar the people who voiced the characters we loved for years. By the trailer is pretty much evident that the Mane 6 will have a centric role and of course A LOT of dialogues in this Movie… and yet the trailer and the sheet mentions only the guest voice actors. It’s big lack of respect to Tara Strong, Ashleigh Ball and the other voice actors we knew for years…

    Again, I have no concerns for the Movie’s quality, nor the handling of the characters. It’s just this lack of respect toward the real stars that pisses me off.

  • O_S

    It’s not really lack of respect, it’s the realities of marketing. Fans of the show or animation in general know the names of the primary cast members, but they aren’t names that attract the people that trailers and advertising need to attract (the casual non-fan who likes animation, kids who do or don’t watch the show, or parents with kids who do or don’t watch the show). That’s what the star power is about. The people that the trailer wants to convince to see the movie won’t bat an eye at mentions of Andrea Libman even if they are tickled by Pinkie’s goofy trailer antics. But if you say Zoe Saldana! and Emily Blunt! and Liev Schreiber! that’s going to get you some extra eyeballs you wouldn’t otherwise have on board. You stunt cast and paid a bunch of money those people to have their star power, so of course it’s going to be the focus. Trailers are made to grow the potential audience, not concern themselves with “respect” for the cast/crew

    Animation also traditionally doesn’t ever really put much emphasis on career VAs in marketing anyway. This is nothing new. Even back to the 80s the trailers for the Transformers movie made a big deal out of all the stunt-cast voices (Judd Nelson, Orson Welles, Robert Stack, Eric Idle, Leonard Nimoy) and never mentioned the regulars who had big parts in the movie (Peter Cullen, Dan Gilvezan, and Gregg Berger chief among them). Heck, even the opening credits of the movie (back from a time when opening credits and title sequences in movies were still a thing) only the stunt-casts were mentioned, along with John “the Micro Machines Man” Moschietta (who I guess was kind of a stunt cast, albeit not on the level of legitimate, name-brand movie and TV stars)

    Fact also is that you’re not going to make full-time VAs into stars to the level where trailer mentions are a valuable tool. If it didn’t work with The Simpsons, arguably the most successful and famous cartoon of all time with a cast that has lined up nearly 3 decades in a set of iconic, transcendent pop-cultural cornerstone roles, it’s not going to happen with MLP or any other cartoon. The closest thing I can think of in my head as an exception is Mel Blanc, and I feel like that’s an iffy example at best.

    Now, with that essay out of the way:

    I like the tone and feel. It doesn’t feel watered down or changed from what made the show charming. It rightly feels like an expanded-scope version of the show, although I worry about whether or not the giant scale of the movie and the new concepts it introduces will be too daunting for the series to deal with the aftereffects of.

    I’m not totally sold on the art style though. I get that just using the show’s flash animation style will probably look cheap on a big screen, but the small amounts of additional shading on the characters don’t feel like they “fit” with the flash-origin, flatter basics of the character models. Something about it just doesn’t fit together to me, especially compared to something like the Peanuts movie which I felt did a good job of marrying the 2D comic strip look of the original Schultz work and the 60s cartoons with the 3Dish CGI glossy coat it was given.

    Still feel pretty good about the movie and look forward to seeing how it does though. Don’t mistake my above criticism for dislike.

  • Alan Back

    Not all theaters showing Despicable Me 3 have the trailer attached, as I found out at this morning’s showing.