Sailor Stitch over on the MLP Arena found these in her local Walmart in the dollar bin. Your local store may or may not carry these. Dollar bins tend to be up front, along with other random things Walmart is trying to sell. More product images follow.
Pen unpackaged. The “charm” is some soft plastic with a string.
Apparently it can’t fit full-size pencils, which is pretty odd for a pencil case.
Sketchbook set. Paper pad, two pencils, eraser, pencil sharpener and a tiny notepad.
156 stickers. Good value for $1.
It’s the same 13 stickers repeated multiple times. Pretty cute!
“Study” set: Spiral-top notebook, two pencils, a pencil sharpener and an eraser.