Every time the show does something adventurous or epic, somepony will inevitably say “there’s no way My Little Pony is for girls.” Conversely, when the show goes in a direction that somepony thinks is lame, it is not uncommon to hear “cut it some slack; My Little Pony is, after all, for girls.”

“For girls” should never be a synonym for “lame.” The great thing about My Little Pony: Friendship is Magic, and, in fact, Lauren Faust’s entire career, is that it challenges notions about what “programming for girls” is supposed to be, and at the same time, is still undeniably feminine. The great thing about the brony phenomenon is that we came along and said, “You know what? This show is awesome, and we aren’t ashamed to love it!

It’s a liberating feeling, a beautiful thing, and one of our greatest strengths as a culture.

Own that.

As for little girls, why not just be happy that this generation of children is getting quality programming that they deserve – the empowering role models that they deserve? Claiming that My Little Pony is so awesome that it couldn’t possibly be for girls isn’t really much of a compliment. Look at it this way: If you found yourself back in time, face-to-face with a little red head named Lauren Faust, and could give her only one message, would you really want it to be “you’re lame”?

My Little Pony, while designed to be enjoyable by everyone, still has a primary intended audience of little girls. I’m not afraid to admit that.

I love Equestria with all my heart. Happy International Women’s Day.


Now you can follow Help! My Heart is Full of Pony! on the heartfullofpony Tumblr. It is also a new addition to The Round Stable.

  • Anonymous

    >“For girls” should never be a synonym for “lame.”
    But it is, because products typically made and marketed for younger girls are of lower quality with a lesser amount of effort involved than ones for older females as well as the opposite sex.

    Sad but true.

    It has nothing to do with whose sex is what (seriously I’m sick and tired of seeing all sorts of people complain about the male vs female territorial crap in the fandom, it’s not as out of proportion or as different as your special snowflake butt thinks it is), but rather an argument of “Cost and Effort versus Return Gain for Daddy Hasbro.”

    It’s painfully obvious when comparing toy quality (Transformer toys versus, say, the Equestria Girls dolls) and even marketing materials (like banners, ads, box art). How many times has Hasbro’s marketing department reused the same original vectors of Lauren’s original character concepts of the mane six? Countless times.

    Hasbro doesn’t care because they can get away with it. All they need to do is make sure the parents recognize the brand logo and pick up the toy that costs $5 to make in China, but they then make $10 on the return because they priced it at $15 down at your local Target.

    The show changed this perception because, for a while, it was actually made with EFFORT (unlike the toys or marketing materials), and because the show is basically animated with Flash which is the go-to program for quick financial return TV shows, Hasbro is able to see immediate positive return with very little loss in money spent to make it happen.

    Everyone was happy (Hasbro, DHX, fans of all ages and genders), because the people making the show put EFFORT into the storytelling and characters.

    Effort doesn’t have an age requirement or restriction. Effort doesn’t need fancy, elaborate animation or 3D effects. Effort is, for the most part, universally understood and recognized. That was one of Faust’s goals when making the show come to life, and she succeeded.

    … until season 3 happened, and for some, even season 4 (the Breezies episode is the worst in the whole series). The EFFORT part seemed to fade a bit (writing/storytelling quality), and that’s when people dug back up the “It’s for little girls! Your argument is invalid!” reasoning.

    Because the the show would resemble what it was meant to not be like: a low quality, slapped together piece of merchandise only out to make a quick return gain for the franchise owner because parents will buy it for their child who watches the show regardless of quality.

    • Anon2

      “It has nothing to do with whose sex is what (seriously I’m sick and tired of seeing all sorts of people complain about the male vs female territorial crap in the fandom, it’s not as out of proportion or as different as your special snowflake butt thinks it is)”

      >makes in-depth reply about how girl products and the marketing thereof are almost always lower in quality compared to products (and their marketing) compared to men and older women
      >says it isn’t about gender and that people complaining about perfectly legitimate concerns in the fandom are overreacting about an issue that isn’t as prevalent as they think it is, because apparently being against sexism makes one a ~*SPECIAL SNOWFLAKE*~ instead of a decent human being. Bonus points for painting the target demographic as passive, uncritical consumers at the end!

      You are so right in the same way that your post definitely didn’t contradict itself! The main motivation for Hasbro to go that route might be based more around profit than around gender, but there’s no denying that gender plays some role in it.

      “For girls” SHOULD never be a synonym for lame. It may be now, but saying that it SHOULDN’T isn’t some denial of how the way things are, it’s hope in that things can and will change, and that in part comes from a wide variety and practices and that pretty much includes practices like Hasbro…y’know…trying. As for people putting the whole “It’s for little girls! Your argument is invalid!” reasoning back due to the perceived quality of the last two seasons…that sentiment has ALWAYS BEEN THERE from the beginning of FiM, from the beginning of the whole franchise. Not to mention that “seasonal rot” was bound to set in for the show eventually, as it does for pretty much every TV show that goes past 1-2 seasons. That might have to do with actual lack of effort on the part of DHX, that might have to do with fan perception, it’s hard to define for sure. It’s not that much of a coincidence that the most polarizing aspects of the show to a fanbase where most of the vocal members are male are the most feminine…Princess Cadence (pretty pink toyetic pony!), alicorn Twilight (pretty purple toyetic pony), Equestria Girls (Suddenly, Monster High!), even Breezies (G3? In my G4? NOPENOPENOPE)

      My Little Pony: Friendship is Magic is a freakin’ long form commercial for a girl’s toy brand and it continues to be so regardless of EFFORT or the show’s perceived quality. Which brings it back to the original point of the article: So what? It’s nothing to be afraid of. The target demographic sure isn’t, so why should I be?

    • Anonymous

      decent human beings don’t try to force out people trying to assist them
      the people that do in this fandom are the ones constantly crying about how there’s apparently so much sexism
      it’s not helping your cause by being pompous pains in the ass about it

  • Jody Morgan

    Somehow I missed this when it was first published. As usual with these editorials, I have two immediate reactions: surprise that there’s still someone who feels much the same as I do, and despair that the opinions expressed in most of these editorials are so solidly in the minority in the fandom. Every week brings new evidence that, regardless of the fact that I love the show, I’m not really a brony after all.

  • Headless Unicorn Guy

    Remember J.R.R.Tolkien (Lord of the Rings)?
    C.S.Lewis (Narnia)?
    G.K.Chesterton (one generation before either of the above)?
    All are on record as claiming great value for “fairy tales”/children’s literature (they lived before TV) in a culture. And how the best children’s literature — the ones with staying power — are those with all-ages appeal. And MLP:FIM is demonstrating that all-ages appeal.