By all accounts, the 5-day, 50-hour My Little Pony Mega Mare-athon was a success. The Mare-athon included all 91 episodes of Friendship is Magic in broadcast order, Equestria Girls, and three G3 specials to conclude the Mare-athon  Broadway World is reporting that 4.3 million unique viewers watched part of the Mare-athon at any time. 

http://www.broadwayworld.com/bwwtv/article/Hub-Networks-MY-LITTLE-PONY-MEGA-MARE-ATHON-Draws-43-Million-Viewers-20140812#.U-q80Vb7p8s

Breaking things down further, the Mare-athon drew 2.2 million unique viewers among kids 2-11, 1.2M kids 6-11, 1.3M adults 18-49, and 1.2M adults 25-54 according to the report.

Douglas Pucci (aka Son of the Bronx) continues to provide viewership numbers of various cable programs on a forum on TV Media Insights. These numbers do cite Nielsen Media Research.

http://www.tvmediainsights.com/forum/topic/friday-80814-3/

Breaking down the numbers per episode, the Mare-athon drew its highest numbers during the 3-4pm ET window. An average of 314,085 viewed each program. Below is a viewership for each episode and special during the Mare-athon (after the page break):

Season
Episode
Title
Viewership
Day
Time (ET)
1
1
Friendship is Magic, Part 1
72
Monday
9:00 AM
1
2
Friendship is Magic, Part 2
180
Monday
9:30 AM
1
3
Ticket Master
184
Monday
10:00 AM
1
4
Applebuck Season
199
Monday
10:30 AM
1
5
Griffon the Brush Off
233
Monday
11:00 AM
1
6
Boast Busters
241
Monday
11:30 AM
1
7
Dragonshy
327
Monday
12:00 PM
1
8
Look Before You Sleep
366
Monday
12:30 PM
1
9
Bridle Gossip
439
Monday
1:00 PM
1
10
Swarm of the Century
467
Monday
1:30 PM
1
11
Winter Wrap-Up
427
Monday
2:00 PM
1
12
Call of the Cutie
259
Monday
2:30 PM
1
13
Fall Weather Friends
299
Monday
3:00 PM
1
14
Suited for Success
250
Monday
3:30 PM
1
15
Feeling Pinkie Keen
274
Monday
4:00 PM
1
16
Sonic Rainboom
331
Monday
4:30 PM
1
17
Stare Master
341
Monday
5:00 PM
1
18
Show Stoppers
368
Monday
5:30 PM
1
19
A Dog and Pony Show
343
Monday
6:00 PM
1
20
Green Isn’t Your Color
338
Monday
6:30 PM
1
21
Over A Barrel
206
Tuesday
9:00 AM
1
22
A Bird in the Hoof
167
Tuesday
9:30 AM
1
23
Cutie Mark Chronicles
220
Tuesday
10:00 AM
1
24
Owl’s Well That Ends Well
223
Tuesday
10:30 AM
1
25
Party of One
241
Tuesday
11:00 AM
1
26
Best Night Ever
241
Tuesday
11:30 AM
2
1
Return of Harmony, Part 1
235
Tuesday
12:00 PM
2
2
Return of Harmony, Part 2
271
Tuesday
12:30 PM
2
3
Lesson Zero
264
Tuesday
1:00 PM
2
4
Luna Eclipsed
345
Tuesday
1:30 PM
2
5
Sisterhooves Social
507
Tuesday
2:00 PM
2
6
The Cutie Pox
424
Tuesday
2:30 PM
2
7
May the Best Pet Win
435
Tuesday
3:00 PM
2
8
The Mysterious Mare-Do-Well
557
Tuesday
3:30 PM
2
9
Sweet and Elite
487
Tuesday
4:00 PM
2
10
Secret of My Excess
463
Tuesday
4:30 PM
2
11
Hearth’s Warming Eve
478
Tuesday
5:00 PM
2
12
Family Appreciation Day
341
Tuesday
5:30 PM
2
13
Baby Cakes
375
Tuesday
6:00 PM
2
14
The Last Roundup
427
Tuesday
6:30 PM
2
15
The Super Speedy Cider Squeezy 6000
95
Wednesday
9:00 AM
2
16
Read it and Weep
137
Wednesday
9:30 AM
2
17
Hearts and Hooves Day
184
Wednesday
10:00 AM
2
18
A Friend in Deed
237
Wednesday
10:30 AM
2
19
Putting Your Hoof Down
200
Wednesday
11:00 AM
2
20
It’s About Time
198
Wednesday
11:30 AM
2
21
Dragon Quest
220
Wednesday
12:00 PM
2
22
Hurricane Fluttershy
249
Wednesday
12:30 PM
2
23
Ponyville Confidential
248
Wednesday
1:00 PM
2
24
MMMystery on the Friendship Express
287
Wednesday
1:30 PM
2
25
A Canterlot Wedding, Part 1
319
Wednesday
2:00 PM
2
26
A Canterlot Wedding, Part 2
409
Wednesday
2:30 PM
3
1
The Crystal Empire, Part 1
467
Wednesday
3:00 PM
3
2
The Crystal Empire, Part 2
467
Wednesday
3:30 PM
3
3
Too Many Pinkie Pies
350
Wednesday
4:00 PM
3
4
One Bad Apple
321
Wednesday
4:30 PM
3
5
Magic Duel
388
Wednesday
5:00 PM
3
6
Sleepless in Ponyville
306
Wednesday
5:30 PM
3
7
Wonderbolts Academy
307
Wednesday
6:00 PM
3
8
Apple Family Reunion
302
Wednesday
6:30 PM
3
9
Spike at Your Service
192
Thursday
9:00 AM
3
10
Keep Calm and Flutter On
273
Thursday
9:30 AM
3
11
Just for Sidekicks
339
Thursday
10:00 AM
3
12
Games Ponies Play
336
Thursday
10:30 AM
3
13
Magical Mystery Cure
376
Thursday
11:00 AM
Equestria Girls
456
Thursday
11:30 AM
4
1
Princess Twilight Sparkle, Part 1
334
Thursday
1:00 PM
4
2
Princess Twilight Sparkle, Part 2
342
Thursday
1:30 PM
4
3
Castle Mane-ia
331
Thursday
2:00 PM
4
4
Daring Don’t
358
Thursday
2:30 PM
4
5
Flight to the Finish
441
Thursday
3:00 PM
4
6
Power Ponies
432
Thursday
3:30 PM
4
7
Bats!
309
Thursday
4:00 PM
4
8
Rarity Takes Manehattan
345
Thursday
4:30 PM
4
9
Pinkie Apple Pie
280
Thursday
5:00 PM
4
10
Rainbow Falls
311
Thursday
5:30 PM
4
11
Three’s A Crowd
317
Thursday
6:00 PM
4
12
Pinkie Pride
282
Thursday
6:30 PM
4
13
Simple Ways
67
Friday
9:00 AM
4
14
Filli Vanilli
136
Friday
9:30 AM
4
15
Twilight Time
250
Friday
10:00 AM
4
16
It Ain’t Easy Being Breezies
368
Friday
10:30 AM
4
17
Somepony to Watch over Me
377
Friday
11:00 AM
4
18
Maud Pie
347
Friday
11:30 AM
4
19
For Whom the Sweetie Belle Toils
301
Friday
12:00 PM
4
20
Leap of Faith
320
Friday
12:30 PM
4
21
Testing, Testing, 1, 2, 3
327
Friday
1:00 PM
4
22
Trade Ya
349
Friday
1:30 PM
4
23
Inspiration Manifestation
326
Friday
2:00 PM
4
24
Equestria Games
357
Friday
2:30 PM
4
25
Twilight’s Kingdom, Part 1
342
Friday
3:00 PM
4
26
Twilight’s Kingdom, Part 2
482
Friday
3:30 PM
G3
1
Twinklewish Adventure
397
Friday
4:00 PM
G3
2
Princess Promenade
369
Friday
5:00 PM
G3
3
Runaway Rainbow
228
Friday
6:00 PM
  • StatManDan

    I should emphasize that the viewership is in hundreds of thousands (000).

  • StatManDan

    Correction: Make that thousands.

  • EquestriaGuy

    MMDW was the highest rated episode. That’s gotta piss some certain people off.

    • StatManDan

      It might, but the show has been consistently doing its best in reruns around that time on weekdays. It is only a surprise that it just so happened to be that episode.

    • EquestriaGuy

      Right, but you’d think if the episode was supposedly so reviled, there’d be a deviation. There isn’t, thus proving once again our insignificance both in numbers and the impact of our drama mongering.

    • Retrocheerilee

      What a surprise.

  • Anonymous

    Mmmmhhhh does this mean that the ratings were relatively low or high? Please tell me they are not low, I’d hate if the series gets cancelled for bad ratings…..

    • Anonymous

      High for this network which I should emphasize is not even four year old yet and still wading through. MLP is the Hub’s top-rated show. Shows on NICK, DIS, and TOON do get more viewership, but those channels are more widely available than the Hub at the present time.

    • Blitz_Heiser

      The HUB is only available in the US. If it was also broadcasted on another region I’m sure the rating would be higher.

    • ponichaeism

      “If it was also broadcasted on another region I’m sure the rating would be higher.”

      That’s not how ratings work. Nielsen ratings only cover the United States and only cover live airings.

    • Anonymous

      Nobody answered to my question: Friendship is Magic is at risk of cancellation right now?

    • The Shop Soldier

      No. No. HELL NO. This show is more than safe.

  • ThePhantom

    You know, I’ve calculated the avarage rating for every season. The S4 is the one that got the highest avarage ratings (327K) and the S1 is the one that got the lowest (277K). Uh, I guess that maybe I was wrong, the first season is less overrated than I thought. However, the people for which only the S1 exists maybe are an extreme minority, but hell, they are so loud that they seem to be the majority, how annoying…